Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Neat Organic Branding
CLIENT:
Produce World Group
PROJECT:
Brand development and packaging system to make organic produce more accessible, distinctive and appealing.
EXPERTISE:
Creative Direction / Brand Positioning / Brand Development / UI & UX Design / Copywriting / Strategy
ROLE:
Creative Director / Lead Designer
TEAM:
Adam Little
CHALLENGE
Organic food was often perceived as expensive, worthy and aimed at a niche audience. Neat Organic wanted to challenge those assumptions by creating a brand that felt vibrant, accessible and relevant to a new generation of shoppers, while providing a scalable identity for future growth.
IDEA
Healthier options don't have to feel entitled.
By bringing energy, personality and optimism into the category, we repositioned organic produce as something people would choose because it looked fresh, fun and desirable – not simply because it was a healthier choice.
STRATEGY
I led the brand strategy, visual identity and packaging design, creating a flexible system that worked across multiple products and formats. A bold typographic identity, vibrant colour palette, playful messaging and produce-shaped windows combined to create standout on shelf, while a clear set of brand values provided a platform for future product expansion.
IMPACT
The new identity helped Neat Organic stand apart in a crowded category, generating strong interest from shoppers, food writers and bloggers, and securing national listings with Ocado. The flexible brand system also provided a foundation for extending the range beyond fresh produce.
