Hey, I'm
Patrick Hennings
An illustrator turned designer turned Creative Director, I've spent the last 15 years helping organisations find clarity, challenge assumptions and uncover the idea hiding inside the challenge.
The strongest creative solutions start before the design begins. By questioning audiences, understanding behaviours and uncovering the real opportunity, I help shape brands, campaigns and experiences that are strategically considered, creatively distinctive and designed to deliver results.
My work spans brand strategy, positioning, identity, digital experiences and emerging technologies. From defining a brand's purpose to implementing new platforms, tools and ways of working, I bring together strategy, creativity and practical expertise to create solutions that work in the real world.
I've worked with startups, scale-ups and global organisations across sectors including property, construction, FMCG, public sector, education and technology. Different industries, different challenges — but always the same goal: find clarity, create connection and make something that matters.
Expertise
• Brand positioning
• Brand & campaign strategy
• Creative Direction
• Brand identity & visual systems
• Design for print & Signage
• UI & UX Design
• Videography planning & Direction
• Photography planning & Direction
• Interior Design & Space planning
• Illustration
• Workshop planning and facilitation
• AI implementation
• AI workflows
Highlight clients
Patrick is everything I would hope to be as a Creative Director. He has taught me so much more than just how to design well. He taught me how to communicate my ideas with confidence; how to manage time effectively under pressure, but most importantly, how to look after your team in a way that shows both empathy and professionalism.