Eat Natural Website

CHALLENGE

Following Ferrero’s acquisition of Eat Natural, we were tasked with redefining the brand’s digital presence to support its first national campaign, Feel the Nature. The challenge was translating an existing Italian campaign into a distinctive UK experience while staying true to Eat Natural’s authentic, ingredient-led brand.

IDEA

Simplicity stands out in a world of noise.

Rather than adding more complexity, we created a digital experience built around Eat Natural’s core belief: that real ingredients, honest stories and a connection to nature are the things consumers value most.

STRATEGY

I led the strategic and creative direction across UX, UI, product positioning and campaign integration. Working closely with Ferrero’s Italy-based team, we developed a dual-site digital approach: a refreshed brand website exploring ingredient stories through immersive natural visuals, and a campaign landing page bringing Feel the Nature to life through animation, motion and interactive storytelling.

IMPACT

The result was a digital experience that strengthened Eat Natural’s brand positioning while creating deeper consumer engagement. The launch delivered a 35% uplift in returning visitors, increased dwell times and stronger interaction across key digital touchpoints.