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Patrick HENNINGS

DESIGN DIRECTOR / Creative Director

SECTOR EXPERIENCE

Fast Moving Consumer Goods

I'm passionate about packaging design, and would love the opportunity to do more – from brand, to promotion, to packaging, to engagement and presence, I thrive of defining what audiences need and crafting FMCG projects as cohesive, effective solutions.

Selected clients: Eat Natural / Ferrero / The Sourdough Co / Produce World Group / Diageo / Skinners / Harry & Percy's / Caffesso

BRAND POSITIONING & DEVELOPMENT / UX & UI DESIGN

The Sourdough Co

Repositioning a wholesale business around handcrafted quality at scale, transforming what many see as a compromise into the brand's defining strength.

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UX & UI DESIGN

Eat Natural

Rather than adding more complexity, we created a digital experience built around Eat Natural’s core belief: that real ingredients, honest stories and a connection to nature are the things consumers value most.

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PACKAGING DESIGN SYSTEM

Skinners

A product built for dogs that do more. We brought the dog back to the centre of the brand, focusing on the real needs and lifestyles of active dogs to make the range feel more immediate, relevant and engaging.

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BRAND DEVELOPMENT / PACKAGING

Neat

Bringing energy, personality and optimism into the category, we repositioned organic produce as something people would choose because it looked fresh, fun and desirable – not simply because it was a healthier choice.

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BRAND DEVELOPMENT / PACKAGING

Harry & Percy's

Rather than competing on product alone, we built a brand around genuine heritage – transforming a functional purchase into one rooted in character, provenance and quality.

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BRAND DEVELOPMENT / PACKAGING

Potato Republic

The world’s potatoes, brought together.

The original Street Potatoes concept evolved into Potato Republic – a brand built around the idea that potatoes transcend borders, cultures and cuisines. Global flavour and authentic food stories became central to creating a proposition that made an everyday ingredient feel exciting and new.

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BRAND DEVELOPMENT / PACKAGING

Bell's Whisky

For those who don’t follow the crowd.

We repositioned Bell’s around an unapologetic outsider mentality – celebrating rebels, renegades and people who choose their own path. Rather than hiding the whisky’s rougher character, we made it part of the attitude.

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BRAND DEVELOPMENT / PACKAGING

Caffesso Eco Pods

We positioned Eco Pods as the simple switch for people who wanted better coffee habits without giving up the experience they loved. Approachable, confident messaging made the environmental benefit feel positive.

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BRAND DEVELOPMENT / PACKAGING

Greenfields

We created a brand that felt premium without becoming precious, drawing on the heritage and character of traditional food production while giving it a cleaner, more considered expression.

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