Video Direction

Film is one of the most powerful ways to communicate an idea, but great production starts long before the camera rolls. Every project begins by understanding the audience, shaping the story and deciding what people should think, feel or do once the film ends.

As Creative Director, I lead productions from concept to completion – developing the creative idea, narrative, script and storyboards before overseeing pre-production, casting, location planning, on-set direction and post-production. Whether producing a cinematic brand film, an animated explainer or a product launch, my role is to ensure every creative decision serves a clear strategic purpose.

This collection brings together a selection of projects spanning brand storytelling, campaign films, product launches, animation, live events and technical explainers. Different formats, different audiences, but always the same goal: creating films that are engaging, purposeful and memorable.

Click the videos to access player controls/sound.