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Willmott Dixon Developments Branding
Client:
Willmott Dixon
Project
Sub-brand development for Willmott Dixon's Development Solutions business
Expertise
Brand Positioning / Identity development / Design system / Web UI & UX design / Strategy / Copywriting / Stakeholder workshop and interview facilitation / Audience profiling
Role
Lead Designer & Creative Direction
Team
Simon Barnes / Martin Betts
CHALLENGE
Willmott Dixon Developments played a vital role before construction began, but neither clients nor internal teams could clearly explain what it did, when it should be involved, or how it differed from the wider business.
IDEA
People buy clarity, not complexity.
By defining where Willmott Dixon Developments sits in the client journey, we made it easier to explain what it is, when it matters, and why clients should engage.
STRATEGY
I led stakeholder workshops, customer research and brand architecture exploration to define a clear proposition, messaging hierarchy and tone of voice. This became a new visual identity, comprehensive brand guidelines and a website with a carefully structured user journey and rewritten copy.
IMPACT
The result is a brand people can confidently explain as well as recognise. Internal teams became aligned around a shared proposition, while clients gained a clearer understanding of when and why to engage.
