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The Sourdough Company Positioning
CLIENT:
The Sourdough Company
PROJECT:
Brand positioning for a national wholesale artisan bread maker.
EXPERTISE:
Brand positioning / Brand development / Strategy / Copywriting / Design / Packaging / UI & UX Design
ROLE:
Lead Designer / Creative Director
TEAM:
Simon Barnes / Adam Little
CHALLENGE
The Sourdough Company had built a strong reputation in wholesale, but its brand no longer reflected the quality or ambition of the business. The challenge was to position artisan craftsmanship and commercial-scale production as complementary strengths while preparing the brand for future consumer retail.
IDEA
Scale should strengthen craftsmanship.
By repositioning the business around handcrafted quality at scale, we transformed what many see as a compromise into the brand's defining strength.
STRATEGY
I led the brand positioning, verbal identity and visual refresh, creating a proposition that balanced craft, consistency and capability. This extended into a redesigned website, packaging concepts, art direction, photography and a consumer launch strategy, ensuring every touchpoint reinforced the same idea.
IMPACT
The result is a distinctive brand that elevates The Sourdough Company from a behind-the-scenes supplier to a recognised artisan bakery with national ambition. The website is already helping convert major wholesale opportunities while providing a platform for future retail growth.
