Sika Project Collection

A creative partnership with Sika.

For several years, I've partnered with Sika, leading the creative strategy and delivery of dozens of campaigns, events and brand communications across the UK business. From international product launches and major infrastructure projects to national conferences, sponsorship activations and corporate events, the work has spanned branding, film, animation, print, digital and live experiences.

Working with a global brand requires more than creative execution. Every project needed to communicate technical expertise in engaging ways while remaining strategically aligned with Sika's position as an industry leader in innovation, performance and partnership.

This collection brings together a selection of projects that demonstrate that breadth—from creating an identity and launch film for the globally adopted Major Projects division, to developing creative themes for national sales conferences, producing cinematic motorsport campaigns that connected Sika with elite performance, and crafting high-impact films that elevated client events through powerful storytelling and visual direction.

Whether simplifying complex engineering, creating memorable live experiences or finding unexpected ways to connect technical products with human stories, every project was built around the same principle: making expertise engaging without losing credibility.

MAJOR PROJECTS:

Creating an identity for work that couldn't be shown.
A new brand identity, launch film and supporting collateral for Sika's confidential Major Projects division. Initially developed for an internal conference, the campaign was later adopted internationally to showcase the team's expertise across global markets.

NATIONAL SALES CONFERENCES:

Turning strategy into spectacle.
Creative direction for two national conferences, developing immersive event themes including The Power of Sika and Resistance is Futile – bringing annual business strategy to life through motion, stage content, presentation design and animated visuals.

VENOM RACING PARTNERSHIP:

Finding common ground between brands.
Led the strategic concept and production for Sika's motorsport partnerships, connecting Venom Racing and High Class Racing through a shared story of precision, innovation and peak performance across film and social content.

SIKA CYCLE:

Building anticipation through storytelling.
Creative direction and film production for Sika's flagship cycling event in the Scottish Highlands, using cinematic landscapes, bold typography and dramatic pacing to create an invitation worthy of the experience.