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Atkinson Moss Rebrand
CLIENT:
Atkinson Moss
PROJECT:
Refreshed brand identity for a modern and forward thinking recruitment specialist.
EXPERTISE:
Creative Direction / Design / Brand Development / Brand Positioning / Brand Strategy / Photography
ROLE:
Creative Director / Lead Designer
TEAM:
Erin Stasiorowski
CHALLENGE
Atkinson Moss had built a strong reputation as one of East Anglia's leading financial recruitment specialists. The challenge was evolving the brand to reflect its growing expertise across multiple sectors – broadening perceptions without losing the recognition and trust it had already established.
IDEA
The strongest brands evolve without losing what made them recognisable.
Rather than reinventing Atkinson Moss, we refreshed the identity to showcase a broader offer while retaining the familiarity and credibility that clients and candidates already associated with the business.
STRATEGY
I led the brand refresh, creating a more contemporary identity alongside a flexible brand architecture that gave each specialist recruitment sector its own distinctive visual marker while remaining clearly part of the wider Atkinson Moss brand. The system was designed to communicate greater breadth without creating fragmentation.
The refreshed identity extended across brand guidelines, website concepts, photography direction, social media assets and marketing collateral, creating a consistent digital and physical presence that reflected the business's ambition and expertise.
IMPACT
The refreshed brand repositioned Atkinson Moss as a broader, multi-sector recruitment specialist while preserving the equity of an established regional name. The result was a more confident, cohesive identity that gave the business a stronger platform for growth across new markets.
